Tag Archives: Launch

Guinness get it right !

Image –

Last week I had the opportunity to attend a secret launch. It was such a secret that all I knew was that it was a new Guinness product. I admit it is not a customer service story per say but a tale of a great brand and a great launch. Now I love a bit of mystery and intrigue, who doesn’t ! So I headed off to the Tivoli car park abuzz with what they were up to.

I was greeted by Mongolian Yurts, blank bottles of undisclosed alcohol and blackboards detailing tasty treats that would soon arrive. There was even a dine in the dark section, but I was much happier sipping on my mystery tipple. At this stage my curiosity was rising with every sip of said mystery drink. Even the lovely promo girls didn’t give anything away; they were dressed in simple blue tee-shirts.

Here comes the good bit. After a brief break in proceedings the product was unveiled. Cue branded bottles entering the Yurt presented by promo girls in branded tee shirts (Kudos to them for their quick change skills) Then I noticed that all the previously blank posters were now adorned with the freshly launched Guinness black lager bottle.

It really was a great launch and executed brilliantly. As the master brewer said what would Arthur Guinness have thought ? A new Guinness lager being launched in Mongolian Yurts on Frances Street, surrounded by graffitied walls in a car park. It sounds a little bit mad, just like Guinness Black Lager, but it worked as does the new lager. A bit of madness never hurt anyone I say and when it is Guinness leading the madness, it is best to just go with it and take another swig.

ImageImage

ImageImage

ImageImage

Advertisements
Tagged , , , , , , ,

Exceptional Emirates

Apart from my passion for customer service, my other love lies in the skies, in particular airlines. Back in January I decided to take a trip to China with Emirates to test their new Dublin to Dubai route and onward to Hong Kong. I was spurred into the decision by very favourable launch offers and the thought of spending half a day flying half way around the world (nerdy I know)

Emirates day arrived and I presented myself at the airport for the beginning of my trip. Despite the route being only a week old, the flight was pretty full (thanks to Emirates marvelous marketing skills) I was approached by a member of staff who asked me would I mind being re-routed. Now this for many would be a hellish idea, but for an aviation enthusiast/nut like myself it meant another flight, another airport and a bit of an adventure.

It was how they dealt with the disruption though that they makes this post blogable. I was treated to a free breakfast voucher whilst they got my affairs in order, a duty free voucher and a free ticket back to Hong Kong whenever I chose. There is a lot of free in the last sentence, just how I like it !  This was brilliant customer service.The best bit though was that I was upgraded to Business class from Birmingham to Dubai, with full use of their lounge and all the related amenities. It is this kind of amazing care towards their passengers that ensures they are always voted amongst the top airlines of the world.

So off I headed to Dubai, treated like a king with the promise of a return to Hong Kong and all the Veuve  Clicquot I could have ever wanted. I arrived mildly tipsy and tremendously impressed despite my re-routing.

P.S. Look at their impressive takeover of the Metro herald from yesterday, they know how to do things properly and are so consistent with their message even on a global scale;

Fly Emirates, Hello Tomorrow

Tagged , , , , , , , , , , ,
%d bloggers like this: