Tag Archives: Impressed

Guinness get it right !

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Last week I had the opportunity to attend a secret launch. It was such a secret that all I knew was that it was a new Guinness product. I admit it is not a customer service story per say but a tale of a great brand and a great launch. Now I love a bit of mystery and intrigue, who doesn’t ! So I headed off to the Tivoli car park abuzz with what they were up to.

I was greeted by Mongolian Yurts, blank bottles of undisclosed alcohol and blackboards detailing tasty treats that would soon arrive. There was even a dine in the dark section, but I was much happier sipping on my mystery tipple. At this stage my curiosity was rising with every sip of said mystery drink. Even the lovely promo girls didn’t give anything away; they were dressed in simple blue tee-shirts.

Here comes the good bit. After a brief break in proceedings the product was unveiled. Cue branded bottles entering the Yurt presented by promo girls in branded tee shirts (Kudos to them for their quick change skills) Then I noticed that all the previously blank posters were now adorned with the freshly launched Guinness black lager bottle.

It really was a great launch and executed brilliantly. As the master brewer said what would Arthur Guinness have thought ? A new Guinness lager being launched in Mongolian Yurts on Frances Street, surrounded by graffitied walls in a car park. It sounds a little bit mad, just like Guinness Black Lager, but it worked as does the new lager. A bit of madness never hurt anyone I say and when it is Guinness leading the madness, it is best to just go with it and take another swig.

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Up all night..in the pursuit of customer service.

Never one to be a follower of sport – in fact I swiftly recycle any sport supplement that comes my way -something changed  this weekend. I write this whilst sipping on a free latte from Insomnia. I have always been a fan of this company, I like their style and their brand has a personality that fits kinda well with me. They treat their customers pretty good and this weekend they had a special treat for their ZAPPA tag loyalty card holders. Obviously being a promiscuous loyalty card fiend, I was in on the offer too.

The deal was this, whenever Ireland scored against Croatia, you get a free coffee. Genius ! So for the first and potentially last time, I watched the match from a partially selfish ‘what’s in it for me’ perspective. How joyful I was when we scored, I could taste the milky frothiness of my Monday latte already.

On a less positive note, I find the only weakness with Insomnia can be the staff. I had a think about as to why this might be. The only theory I could suggest is that they are true ‘insomniacs’ dedicated to their job and forego sleep in order to stay true to the brand name. It works as sometimes their enthusiasm and customer service is  lack lustre and I leave feeling a little nonchalant about their staff. Luckily their coffee pulls me away from my grumpy mumblings.

Lets not dwell on picky negativity though. We must applaud companies who run such great loyalty offers, more of it is needed ! Insomnia have done what not a lot of people could do, get me mildly interested in a sporting event. Now ‘Come On You Boys In Green, I am getting quite accustomed to these free Lattes and the suspense of the matches is becoming an enjoyable pastime…Perhaps I am the one in need of some sleep.

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Brilliant Brioche

I must admit, it is not often that I feel compelled to tell you all about my lunch, nor would I think you would be interested in such mundane musings, however this is different. Brioche is one of our local haunts providing the sustenance a student needs to make it through a grueling college day. In my opinion, they are just great. Not only do they have great prices and lunch deals (€2 for coffee, with extra kick) but they are genuinely nice people.

It was this week that we made the stroll down Aungier Street to said cafe. I must add that we battled the wind and rain on two occasions and on one occasion I lost an umbrella to it (Doesn’t this scream brand loyalty to you). Nevertheless it was packed. One member of staffed soon realised the impending herd mentality that was about to break out and took it upon herself to come out behind the counter to hurry things along.

She proceeded to take our orders in advance, writing them and our names on their bags. This is brilliant customer service in action. We were impressed. They even succumbed to my addiction for mayonnaise by providing me with a little extra pot for my pleasure (Remember it is the little extras that I love). We returned today and were greeted by the uber professional staff member by name, this threw me over the edge into a pit of delight.

Every single company should have staff members like this, she surpassed any expectations I ever had about the place,  I am now a loyalist to Brioche.

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