Tag Archives: customer

I’m in love with KC Peaches..

I’m enamored. KC peaches has my heart and I’m hooked. We met a week or two ago on Nassau Street. This place has it sussed. Their visual merchandising and simple use of neutral colours make this place look rather special.

All I wanted was a humble salad, well, let me tell you that I had a veritable choice of goodness to choose from. As someone who is rather indecisive, this posed a bit of a problem, and waved goodbye to the ‘quick lunch’ I had planned.  Fifteen minutes later, I was still shoveling a bit of couscous and assorted leaves into my ‘box’.

I love how you pick a box and fill it with anything, no horrid weighing scales or sneaky extra charges. The only rule I’m guessing is that the box must be able to close and not be overflowing with spinach and rockety goodness. The staff are cool and helpful and even offered me a cheeky student discount, without me prompting. Not so cheeky considering I am a student but it was a welcome change to see a staff member take some initiative. More of that is to be encouraged.

There have been recent reports from one of my informants of burnt broccoli stowing away in said informants ‘box’, but I am not here to judge on the kitchens over zealousness cooking in relation to the tree shaped vegetable.

Take a walk down Nassau Street and you won’t miss it, they have delightful cakes in the window to lure you in. I do warn you though, If you are tight on time, indecisive or put off by choice,  you may need to plan your time to get the full effect. This place deserves time, effort and a bit of thought. Ironically similar to the ingredients of the perfect relationship !

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Nurturing the niche

So there I was watching the consumer show on RTE last night when I came across a sight that made me push the pause button with wonder. The sight I refer to was the picture below. I suppose it can  be described as a Tesco staff member walking after an elderly customer with a giant lollipop sign, signalling that she was there for assistance.

I was puzzled, so much so that I had to rewind, pause and analyse. So pause is what I did and I thought. I thought could it be that Tesco know their customer base so well that they feel it worth having this extra assistance available (Every little helps?). It was the only conclusion I could come to, as I have never seen such a thing happening before. If this is the case, then this is utterly brilliant. The so called ‘grey market’ is where profitable niches exist and Tesco are certainly nurturing this niche.

A lot is talked about database marketing and segmentation in relation to gaining insight into your customers behaviour. However I believe this example is probably a case of observation and simple common sense prevailing in a certain store, the basics if you like. Some companies forget these basics which include serving your customer, it really should be back to basics for some companies.

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