Category Archives: Superior

Brilliant Brioche

I must admit, it is not often that I feel compelled to tell you all about my lunch, nor would I think you would be interested in such mundane musings, however this is different. Brioche is one of our local haunts providing the sustenance a student needs to make it through a grueling college day. In my opinion, they are just great. Not only do they have great prices and lunch deals (€2 for coffee, with extra kick) but they are genuinely nice people.

It was this week that we made the stroll down Aungier Street to said cafe. I must add that we battled the wind and rain on two occasions and on one occasion I lost an umbrella to it (Doesn’t this scream brand loyalty to you). Nevertheless it was packed. One member of staffed soon realised the impending herd mentality that was about to break out and took it upon herself to come out behind the counter to hurry things along.

She proceeded to take our orders in advance, writing them and our names on their bags. This is brilliant customer service in action. We were impressed. They even succumbed to my addiction for mayonnaise by providing me with a little extra pot for my pleasure (Remember it is the little extras that I love). We returned today and were greeted by the uber professional staff member by name, this threw me over the edge into a pit of delight.

Every single company should have staff members like this, she surpassed any expectations I ever had about the place,  I am now a loyalist to Brioche.

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Kareem’s Win-Win

Like many of us out there, when I have a techy problem I get all flustered and ponder the complexities of modern technology. I don’t however ponder it too long , I prefer to let the experts do the pondering. Kareem got in contact with us to share his view on customer service, in particular the great help he received from his service provider in relation to his website.

For Kareem the help he got not only was free (and we do love free at this blog) but left him with such a great impression of the company that he wanted to share it. This is the power of great service, it goes way beyond problem resolution. It builds relationships and is a powerful indirect promotional tool for a company.

Kareem provided a great analogy which really sums it up, ” Superior customer service is like having a great friend do you a favour: You feel the urge to repay them not because you’re forced to, but rather because you will feel satisfied in doing so”. 

This emphasis on returning the favour is what companies should be striving for, the aim is that you return the favour with their company only and speak highly of them to others, the essence of brand loyalty.

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