Category Archives: Free

Up all night..in the pursuit of customer service.

Never one to be a follower of sport – in fact I swiftly recycle any sport supplement that comes my way -something changed  this weekend. I write this whilst sipping on a free latte from Insomnia. I have always been a fan of this company, I like their style and their brand has a personality that fits kinda well with me. They treat their customers pretty good and this weekend they had a special treat for their ZAPPA tag loyalty card holders. Obviously being a promiscuous loyalty card fiend, I was in on the offer too.

The deal was this, whenever Ireland scored against Croatia, you get a free coffee. Genius ! So for the first and potentially last time, I watched the match from a partially selfish ‘what’s in it for me’ perspective. How joyful I was when we scored, I could taste the milky frothiness of my Monday latte already.

On a less positive note, I find the only weakness with Insomnia can be the staff. I had a think about as to why this might be. The only theory I could suggest is that they are true ‘insomniacs’ dedicated to their job and forego sleep in order to stay true to the brand name. It works as sometimes their enthusiasm and customer service is  lack lustre and I leave feeling a little nonchalant about their staff. Luckily their coffee pulls me away from my grumpy mumblings.

Lets not dwell on picky negativity though. We must applaud companies who run such great loyalty offers, more of it is needed ! Insomnia have done what not a lot of people could do, get me mildly interested in a sporting event. Now ‘Come On You Boys In Green, I am getting quite accustomed to these free Lattes and the suspense of the matches is becoming an enjoyable pastime…Perhaps I am the one in need of some sleep.

Tagged , , , , , , , , , ,

Kareem’s Win-Win

Like many of us out there, when I have a techy problem I get all flustered and ponder the complexities of modern technology. I don’t however ponder it too long , I prefer to let the experts do the pondering. Kareem got in contact with us to share his view on customer service, in particular the great help he received from his service provider in relation to his website.

For Kareem the help he got not only was free (and we do love free at this blog) but left him with such a great impression of the company that he wanted to share it. This is the power of great service, it goes way beyond problem resolution. It builds relationships and is a powerful indirect promotional tool for a company.

Kareem provided a great analogy which really sums it up, ” Superior customer service is like having a great friend do you a favour: You feel the urge to repay them not because you’re forced to, but rather because you will feel satisfied in doing so”. 

This emphasis on returning the favour is what companies should be striving for, the aim is that you return the favour with their company only and speak highly of them to others, the essence of brand loyalty.

Tagged , , , , , , , ,
%d bloggers like this: